Rethinking Grand Strategy 
→ conference branding



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cli: Oregon State University


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  • art direction
  • brand development
  • illustration

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"Grand strategy" is a term used in political studies to refer to the harnessing of all political, military, and industrial tools to further national interests during times of conflict. The Rethinking Grand Strategy conference seeks to consider the concept of "grand strategy" within the United States, weighing the positive and negative outcomes, as well as discussing how grand strategy might shape national futures.

The brand system centers around a single, isometric cube. The addition of recognizable chess shapes creates a flexible icon set. The pieces are ubiquitous strategic symbols and their repeated use throughout the materials, paired with muted national colors, forms the motif of American strategic history.











decreation is an independent creative practice manned by Dougal Henken. It is located on the internet and open 24/7. →