creative director: Smiley Stevens
photography: Bryn Mooser, Taliesin Gikes-Bower, decreation
- art direction
- brand development
- graphic design
RYOT is a new media company specializing in immersive and linear video production. The studio was formed in opposition to modern media by seeking to return to journalistic truth through film, VR, and AR installations.
The RYOT brand was developed around a simple, flexible word mark. The letter forms draw from neon signage, with rounded caps, as well as traditional news print, with ink bleed. The lower-case "Y" is elevated to match the upper-case forms, a sign of both revolution and equality, reflecting this foundational, anarchic spirit of the firm.