Collective Impact

cli: Collective Impact

◊ brand development


  • art direction
  • branding
  • logo design

How do our beliefs dictate how government stands on an international stage? And how has this connection between ideology and american foreign policy shifted over time? The IUSFP conference seeks to answer those questions through three days of lectures, panelist discussions, and deep critical analysis from some the top historical scholars and policy makers of our time.

The brand system focuses on an abstract representation of the mind as a reflection of the interwoven complexities of US foreign relations. This pattern balances illustrative touches with a simple type layout and historically appropriate imagery to simple communicate the conference scope.


decreation is an independent creative practice manned by Dougal Henken. It is located on the internet and open 24/7. →